New Gen Y Buyer Survey Spells Trouble for Detroit

Auto pricing website TrueCar studied the car buying behaviour of four million Gen Y (18 to 27 year-old) over a twenty-four month period and here’s what they found.
Scion took the crown for top brand, with 37.4% of the market and for top model (the tC coupe), with 21.2%, while second place went to Mitsubishi (32.1%) and their Lancer sedan (20.3%).
Mazda was the third most visited brand for Gen Y buyers, though only 17th in terms of model. The top four vehicle choices were Japanese, with a German in seventh place and a South Korean in ninth.
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Mercedes-Benz Tops Secret Shopper Study of U.S. Dealers, Lincoln Places Last in Luxury Segment

Mercedes-Benz dealers were number one for customer treatment in the US according to an independent study by survey company Pied Piper. The California-based company hired 3,524 “secret shoppers” and sent them to US dealerships in order to determine how their salesmen were performing in anything from explaining a car’s features to closing a deal.
This is the third year in a row that Mercedes-Benz, which looks set to top the sales charts this year in the luxury segment, has topped Pied Piper’s study.
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Mitsubishi Updates i-MiEV, Slashes Prices and Increases Autonomy

The electric car war rages on and the latest entrant is Mitsubishi’s new model year version of the i-MiEV that was revealed today in Japan. The most important changes that Mitsubishi made to its all-electric city car is the introduction of a new lower-cost base model and improvements to the standard version in order to extend its driving range.
The new budget model is called the ‘M’ and its price comes down to 2.6 million Yen (US$32,070 -€22,170) or 1,880,000 Yen (US$23,190 - €16,040) after Japanese government subsidies. It is powered by an electric motor producing 41-horses and has a reduced driving range of 120 kilometers (75 miles).
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No Tears: Mitsubishi to Kill Raider Pickup Truck

These days, it seems like every company is killing a model in its line-up. The latest victim of this widespread policy is the Mitsubishi Raider pickup truck that will be discontinued in mid-2010. The Raider, which is nothing more than a rebadged Dodge Dakota, has been on sale in the U.S. since 2005. This year, Mitsubishi saw the Raider's sales plummet 64.5 percent to a mere 2,935 units from 2007. And why not just put the Raider out of its misery right now, you may ask? Well, unfortunately for Mitsubishi, the contract with Chrysler which supplies the pickup truck, ends in 2010.

Via: Autonews

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Ings+1 Releases N-Spec Aero Kit for Mitsubishi Lancer EVO X

Being one of the most popular cars amongst tuners, there's always something new for the Lancer EVO X. The latest developments come from Japanese tuner Ings+1 that introduced a new aero kit consisting of an extra-large rear wing and a front bumper and grille assembly. The kit, which is supposedly inspired from Ings+1's racing EVO Xs, will be available from early 2009.

Via: Worldcarfans





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South Yorkshire Police Completes Mitsubishi Lancer EVO Trilogy

If there's a reason to feel jealous for the folks in blue at UK's South Yorkshire Police department that has to be their garage which was recently enhanced with the addition of a new Police specification Mitsubishi Lancer Evolution X. The new car will be used alongside the ever present Evolution VIII and IX in the Road Crime Unit where proactive road policing is the mission and officers will be driving the EVOs in cases involving drug dealers and car thieves. "The Evo X was the car of choice because of its excellent pursuit capabilities and the fact that so much time and effort has been put into maximizing performance whilst minimising the risk of accidents" commented Inspector Slack.


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Mitsubishi and Proton Join Forces to Develop New Car

Malaysian national automaker Proton has formed an alliance with Japan's Mitsubishi for the development and production of a new car. Although details were not disclosed, it is reported that the two companies are working on a small hatchback that will enter the market after 2010. Furthermore, under the new agreement that was signed between the two companies, the Japanese carmaker will grant a non-exclusive license to the Proton to manufacture a new Mitsubishi vehicle based product. In a joint statement, the two companies said that they are also continuing "to study other mutually beneficial avenues of collaboration".

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New Mitsubishi Lancer EVO X FQ-400: Limited Edition with 405HP

The Brits have developed a special fondness for tuning Mitsubishi EVOs the past few years with the most impressing version being the FQ-400 - and yes, FQ actually does stand for F***** Quick as it's an internal code which somehow passed into "production"... For those of you that missed the FQ400, you'll be happy to learn that Mitsubishi UK and its race team builder ADR Motorsport is bringing back the iconic nameplate on the latest iteration of the Lancer EVO.

In what promises to be the fastest (and most expensive) EVO yet, the Lancer EVO X FQ-400 will pack a souped-up version of the standard car's 2.0-liter turbocharged 4-cylinder engine with a new ECU and exhaust system to produce around 405HP and 400lb-ft of torque. That should be good enough to propel the EVO from standstill to 60mph (96 km/h) in around 3,5 - 3,7 sec. Comparatively, the 354HP EVO X FQ360 sprints from 0 to 60 mph in 4,1 sec.

As with the FQ-360 version, Mitsubishi UK will offer the FQ-400 exclusively with a six-speed manual gearbox as the company is still reluctant to match the engine's 400 lb-ft of torque with the quick and efficient dual-clutch SST (Sports Shift Transmission).

Along with the engine upgrades, the FQ400 will also benefit from a new body kit with additional cooling intakes and vents, 18-inch alloy wheels and larger brakes with six-pot calipers at the front.

Mitsubishi has yet to (officially) release details, but according to Autocar magazine, the Japanese firm indicated that the car will cost somewhere north of £45,000 with only 100 units planned to be produced.

Via: Autocar





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Mitsubishi Fifth Automaker to Say No to 2009 Detroit Auto Show

If you were planning to stopover Mitsubishi's 2009 Detroit Auto Show booth in January then you'll be disappointed to learn that Japanese automaker has announced that it won't be making it to the Cobo Hall. The company cited financial reasons as well as poor sales in the Detroit area for pulling out of the largest auto show in North America. Unfortunately for the organizers and the public, Mitsubishi isn't alone in this decision as Ferrari, Land Rover, Rolls-Royce and Suzuki have also announced that they will be passing on the 2009 Detroit Auto Show.

Via: Detnews

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Mitsubishi Outlander “Roadest” Special Edition

Available exclusively for the Japanese market, the Outlander “Roadest” is a special edition version of Mitsubishi’s SUV that stands out from the standard model thanks to a new full bodykit that includes a new front grille and chromed mirror caps along with a set of 7-spoke 18-inch alloy wheels. Inside the “Roadest” is equipped with dark colored sport cloth seats and decorative aluminum trim. Buyers can choose between three different body colors, white, black and grey. The Outlander “Roadest” is available for sale in Japan with prices starting from 2,877,000 yen. -More pics after the jump





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Mitsubishi L200 Walkinshaw Performance Special Edition

Mitsubishi has introduced a sporty version of its L200 pickup truck dubbed “Walkinshaw Performance” that will be available solely in the UK. The special edition L200 has been developed by tuning specialist Walkinshaw Racing and it features a supped up version of the standard 136Hp 2.5-liter turbo diesel engine with a Ralliart kit that boosts output to 168Hp.
Buyers can also opt for a performance exhaust upgrade kit and a sports suspension that includes a completely revised rear suspension (five-link with Koni coilovers) and polyurethane performance suspension bushes. -Continued
Walkinshaw's version of the L200 boasts heaps of standard equipment such as 20-inch alloy wheels and tires, sport leather seats, a DVD satellite navigation system with 7 inch screen, cruise control, a high-end stereo sound system (420 watts) with CD changer, bluetooth connectivity and stainless steel fuel filler cap, tailgate cover and door handle covers.
The L200 Walkinshaw Performance will be available in Starlight Silver, Cosmos Black, Graphite Grey, Aztec Red and Sapphire Blue, with metallic and pearlescent paint as an additional option.
Pricing starts from £21,499 for the L200 2.5 DI-D Walkinshaw Performance Double Cab Manual without the Ralliart power upgrade to £22,799.00 for the full spec L200 2.5 DI-D Walkinshaw Performance Double Cab Automatic.
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Mitsubishi and PSA Peugeot-Citroen Set Up Joint Venture in Russia

With Russia set to become Europe’s largest single car market in 2009 overtaking Germany, it comes to no surprise that automakers are getting into all sorts of agreements to build new assembly lines. Today, Mitsubishi Motors Corporation (MMC) and PSA Peugeot Citroën announced that they signed a joint venture agreement to produce vehicles for all 3 brands (Peugeot, Citroën and Mitsubishi) in Russia. -Continued
The new assembly plant will be located on the site of Kaluga, 180 km South-West of Moscow and it will produce mid-range SUVs for Mitsubishi, Peugeot and Citroën brands as well as medium size Peugeot and Citroën vehicles. with an overall installed capacity of 160,000 vehicles. The foundation stone of the plant that will have an overall annual capacity of 160,000 vehicles will be laid on June 10th 2008 in Kaluga with production set to commence in 2011.
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Video Comparison: Mitsubishi Lancer EVO X vs BMW 135i Coupe

Theoretically, the BMW 135i Coupe isn’t the first car that comes up to mind as a competitor to the Mitsubishi Lancer EVO X, however, we totally agree with the guys at Motor Trend that say that both vehicles are aimed towards driving enthusiasts and as such, everything goes.
In a nutshell, the 135i is a 2+2 rear-wheel drive coupe equipped with a twin-turbocharged, 3.0-liter straight-six developing 300Hp while the EVO X, a four-door sedan equipped with a high-tech all-wheel drive system and a 2.0-liter turbocharged 4-cylinder engine. As usual, we won’t spoil the surprise by telling you who's the winner in this comparison test. -Follow the jump for the video
Via: eGMcartech , Source: Motor Trend
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Last Aussie Built Mitsubishi Auctioned for $100,000 AUD

In February this year, Mitsubishi Australia announced that it will close its Adelaide facility that manufactured the large-size 380 Sedan, thus eliminating its last Australian built product to move into a fully imported product line-up. The last Australian built Mitsubishi to roll-off the production line was a silver Platinum model 380 sedan.
The car was auctioned by Mitsubishi Australia last week. The winner was John Hughes, owner of a Mitsubishi dealership in Perth, WA who brought the last 380 Sedan for $100,000 AUD which is about $93,000 USD or €60,000. Mitsubishi said in a statement that the proceeds from the auction would be donated to charities to be named following consultation with the winning bidder.
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Mitsubishi Fits Outlander with EVO X’s Twin-Clutch SST Transmission

Mitsubishi has revealed that the Outlander SUV will be offered in Europe with the Lancer Evolution X’s Twin Clutch SST. The new 6-speed dual-clutch automated manual gearbox offers faster gear shifts along with lower fuel consumption and emissions versus manual transmissions.
Further specification details are still to be announced, but the European Outlander Twin-Clutch SST models will come complete with paddle shifters, dual mode (Normal/Sport) and Hill Start Assist functions. The Outlander Twin Clutch SST will first be displayed at the Paris Motor Show in early October 2008, before a retail launch during the first quarter of 2009. No word yet on when Mitsubishi will start offering the US Spec Outlander with the dual-clutch transmission.
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Peugeot 4007 & Citroën C-Crosser to be Built in Europe from 2009

The French group PSA Peugeot-Citroën announced today that it has come to an agreement with Mitsubishi to transfer the production of the Outlander SUV based Peugeot 4007 and Citroën C-Crosser models from Japan to Europe. The two French SUVs are currently assembled in Mitsubishi’s Japanese Mizushima factory, but vehicles for the European market will, from January 2009, be built in the Dutch "Ned Car" factory, which is wholly owned by Mitsubishi.
Officially, the decision to relocate production in Europe was made to enable PSA Peugeot Citroën to respond more quickly to changes in European SUV demand. Unofficially, Mitsubishi had to find a way to compensate for the loss of the Mitsubishi Colt based Smart Fourfour compact hatch that was built in the Ned Car factory up until late 2006. (Pic: rezza foournito)
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HKS Mitsubushi Lancer EVO X 382 HP

We first told you about the HKS prepped 2008 Mitsubishi Lancer EVO X last fall when the Japanese tuning company released a teaser shot of the car. Now, HKS has announced details on its tuning package for the new EVO X. Depending on how far you’re willing to push your hand in your pocket, HKS offers a series of mechanical and styling upgrades for the EVO X with the most important being of course the power kit.
With the HKS engine pack that includes an uprated turbo, a new intake manifold, and a modified engine control unit, the 2.0-liter turbocharged engine’s output rises from 286 PS at 7.020 rpm to 383.2 PS at 6.230 rpm while torque goes from stock 44.9 kgm at 4.040 rpm to 48.9 kgm at 4.360 rpm.
Other mods include a chassis upgrade kit with new suspension parts and a lower ride height combined with 19-inch Advan Racing RZ alloy wheels wrapped in 265/30R19 Advan tires. As for the styling package, it consists of an aerodynamic bodykit along with carbon fiber mirror caps, hood scoop, side protectors and front apron. –More pics after the jump


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Mitsubishi Announces US Fleet Testing of i-MiEV at New York Show

During the presentation of the i MiEV electric vehicle at the New York Auto Show, Mitsubishi’s Managing Director in charge of Product Development Group Headquarters, Tetsuro Aikawa revealed that the Japanese company plans to use the i-MiEV in a joint fleet testing program in cooperation with select U.S. power companies in the fall of this year. The i MiEV is a 100% electric vehicle that is powered by a 330-volt lithium-ion battery system located under the floor deck that is linked to a 47-kW permanent-magnet electric motor, promising up to 80 miles of driving on a single charge.Source URL: http://sparesomeribs.blogspot.com/search/label/Mitsubishi
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Mitsubishi Reveals Colt, Lancer, Grandis, Triton & Pajero Panther Sporty Concepts

Finished in black duco and trademark "claw" detail, Mitsubishi unveiled a series of concepts bearing the Panther moniker at the 2008 Melbourne International Motor Show. The Panther concept range consisted of the Colt hatch, Lancer sedan, Grandis minivan, Triton ute and Pajero 4x4 three-door. Apart from the black paint job, lowered ride height gives all of the Panthers a more aggressive stance while each car received specific additional equipment.
The all-new Lancer Sedan for example is equipped with 20-inch chrome wheels, side skirts, fog lamps, scuff plates and chrome exhaust tip in addition to the custom Panther paintwork and decals. The Triton ute is fitted with 22-inch chrome wheels and a large hard tonneau cover, front bumper extender, rear bumper extender with fog lamp, chrome upper grille surround, upper and lower mesh, chrome head and tail lamp bezels, and scuff plates. -Continued
The three-door Pajero also receives 22-inch chrome wheels and lowered ride height, as well as a powerful body kit, illuminated scuff plates, exhaust tip and spare wheel tyre cover. Finally, the Colt, receives 16-inch alloy wheels, a unique body kit and scuff plates, while the Grandis VRX adds 16-inch alloy wheels and lowered ride height to its standard body kit.














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