New Study Finds that Chinese Buyers Prefer European over Local Brands

Car buyers’ preferences in China are shifting towards European models and away from domestic and even Japanese vehicles, according to a new study published today by JD Power Asia Pacific. This is the third year that the study takes place.
The latest edition included 65 brands and 161 separate models in nine segments and is based on responses from 4,979 potential buyers of new-vehicles located in 53 cities.
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BMW's Chinese Partner Brilliance Auto to Make U.S. Debut at 2009 NAIAS

The 2009 North American International Auto Show in Detroit in mid-January will see Brilliance Auto, BMW's Chinese partner, making its first appearance on U.S. soil. The Chinese automaker has already spread its wings to Europe but now its setting its eyes on the North American market as company officials say they want to begin selling cars in the U.S. as early as next year. Brilliance intends to show four vehicles in Detroit, the Pininfarina designed BS6 mid-sized sedan and BS4 compact sedan (pictured above and after the jump) and the BC3 compact coupe and FRV hatchback. In China, Brilliance builds BMW's domestic market 3 Series and 5 Series models.

NAIAS officials also revealed that another Chinese automaker, BYD will make an encore appearance in Detroit after its debut at the 2008 show. BYD has not disclosed any details of the vehicle premieres and models that will be on display at the Cobo Center.

The Chinese automaker made headlines recently when American billionaire investor Warren Buffett's MidAmerican Energy Holdings paid $230 million for a 10-percent stake in the firm to support its green technologies. BYD is currently developing electric-hybrid cars that it plans to sell in China later this year, Europe and Israel by 2010 and eventually in North America.

Just for the record, the number of Chinese auto manufacturers that displayed cars at this year's NAIAS show were five: Changfeng Motor Group, BYD Auto, Geely, China America Cooperative Automotive, Inc./ZXNA (Chamco) and Li Shi Guang Ming Auto Design.





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Detroit 2008: China’s BYD Shows F6DM Electric-Hybrid Sedan

BYD, one of the five Chinese companies that made it to Detroit this year, showed off four models at its stand including the F6 large sedan with BYD’s DM (dual mode) electric hybrid system, a technology that the company claims will revolutionise alternative powertrain systems. “We believe DM technology will replace current hybrid technology,” said BYD vice-president Micheal Austin. “It will change the world as we know it today.”
According to the Chinese carmaker, the F6DM has a range of around 60 miles (96 km) in electric mode and a further 190 miles (305 km) when using the gasoline engine as a generator to charge the battery pack. BYD said the battery can be recharged to 50% of capacity in just 10 minutes, though a full recharge takes approximately 9 hours. While the F6DM will go on sale in China later this year, with a $6,000 price premium over the standard F6, it shouldn’t be expected in the US before 2010 at the earliest.
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