Official: Chrsyler Group approves small-car agreement with Chinese, Chery Motors

Theoretically and for the time being, the Chrysler Group is up for sale but that doesn’t mean that the Group has halted all its future projects. Today DaimlerChrysler announced that its Supervisory Board approved the framework of a limited partnership to develop small vehicles between the Chrysler Group and Chinese Chery Motor Company. Although this agreement has to be approved by the “almighty” Chinese government, consider it a done deal with the final paper work to be signed by the end of March.
According to DC, under the non-equity partnership, the Chery-built vehicles will be distributed under Chrysler brands, primarily in North America and Western Europe. -Continued: Click “Read More…” below to see the press release
PRESS RELEASE: Auburn Hills, Mich./Stuttgart, Germany - The DaimlerChrysler Supervisory Board today approved the framework of a limited partnership to develop small vehicles between the Chrysler Group and Chery Motor Company of China. The deal is still contingent upon approval by the Chinese government, but the final pact of the framework is expected to be signed by the end of March. Under the non-equity partnership, Chery-built vehicles will be distributed under Chrysler brands, primarily in North America and Western Europe.
Chrysler Group indicated that the partnership would allow the company to become a bigger player on the global automotive stage by giving it access to products in new segments more quickly, with less capital spending.
Small vehicles such as these will allow Chrysler Group brands to compete in segments in which the brands do not currently compete, and which are especially important in price- and fuel-economy sensitive markets. Some 67 percent of all vehicles sold outside of North America are in these segments. Chrysler Group's major competitors in the U.S. and Western Europe have similar arrangements with Asian manufacturers for vehicles in these segments.
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