- New smart fortwo to be launched in 2007
- Cancellation of production of smart forfour intended, subject to negotiations with Mitsubishi Motors Corporation (MMC) and other partners
- Sustainable profitability confirmed
- The clear focus on the smart fortwo;
- the intention to cancel production of the smart forfour;
- the manifestation of smart and especially the smart fortwo as a long-term and important part of DaimlerChrysler’s product portfolio;
- as well as the complete integration of smart into the Mercedes organization.
A few weeks after axing the Smart Roadster & Roadster-Coupe models, DaimlerChrysler announced that it is considering to terminate its most ambitious plan, the Forfour model. Although officially, the plan to cut the Fourfor is yet to be approved by both the Board of Management and the Supervisory Board of DaimlerChrysler AG, “death” is just a matter of time for the 4door Smart model. The cost for DaimlerChrysler related to these measures is estimated to be in the magnitude of approximately €1 billion or $ 1.2 billion
PRESS RELEASE: Focusing on the smart fortwo
DaimlerChrysler AG is planning to focus on the smart fortwo to ensure the long-term sustainability of its smart brand. Thus, the profitability of smart will be confirmed, with positive results expected from 2007 onward.The planned measures for a further enhancement of the business modell of smart include the following items:
Overall, these measures are likely to result in a headcount reduction of 300 employees at smart in Böblingen. The smart forfour is produced by MMC through its wholly-owned subsidiary Netherlands Car B.V. (Nedcar) in
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